01.
It is a content management, marketing and consultancy service provided to artists or music labels, covering the processes of determining the release dates of songs/albums, uploading them to the digital distributor's system, creating marketing plans and promotion folders and sending them to digital music stores such as Apple Music, Spotify, Fizy, Muud, TikTok, YouTube Music, etc., making applications for banners and playlists in these stores, identifying technical problems and following up their resolution. Advice is given on the marketing strategies of the releases in digital stores, the accepted ones are applied and all questions of the client about the release are answered. During the course of the work, the artist / music label is informed about current digital store innovations, marketing tools and system changes.
02.
Digital Music Marketing
It is a service that offers advertising and other promotional options that will increase the reach of the songs / albums to be released by artists or music labels on digital platforms such as Youtube, Instagram, Facebook, Spotify, TikTok. Specific, platform-based advertising and promotion plans are proposed for each artist or music label's project, and the eligible ones are executed. This service is suitable for all artists and labels who need a proper promotion plan in the digital world before and after the release.
03.
Artist Coaching
It is a coaching model that combines mind coaching with counseling advices and is designed to be ideal for celebrities in professions such as artists, actors, presenters, athletes, models, influencers and celebrity candidates who are just starting out. It is aimed to create the most appropriate road map for the counselee while doing these professions and to transform their attitudes and increase their resilience in the face of negativities in both their professional and personal life. It is ensured that the counselee develops perspectives that will make him/her less affected by comparisons, bad news and criticisms that reduce his/her motivation. The obstacles in front of the counselee and the beliefs that cause these obstacles are identified and efforts are made to overcome them. Support is provided to improve communication within their team, time management and dedication to their work.
04.
Hourly Counseling Session
These are one-hour sessions held by phone, online meetings or face-to-face (if you live in Istanbul) where you can ask all your questions and get consultancy advice on any issue related to the music industry, song, music video production or digital music release (choosing a digital distributor, uploading songs, choosing release dates, preparing the necessary materials for marketing, the functioning of digital music stores, playlists, banner requests, ads and PR, etc.). If you decide that you need a more comprehensive and detailed service, these sessions can be held more than once or can be turned into a regular consultancy service.
About me
Deniz Değerli
Hello, I'm Deniz Değerli. I was born on June 22, 1984 in Istanbul. After completing my primary education at Bahariye Primary School and my secondary and high school education at Kadıköy Anatolian High School, I graduated from ITU Civil Engineering. Because of my desire to be in the entertainment industry, I started working at Avrupa Muzik as soon as I graduated. After working here for 4 years as a Product Development and Project Manager, I established a digital agency with a friend of mine. In a short time, we took a close interest in the country's most popular artists and actors (due to the film projects we worked on). While I was thinking about how I can improve myself in the field of personal growth that I have been interested in since 2010, I made sure that I wanted to do something in this field in 2018 and started taking trainings. I received AC Life Coaching, Yeditepe University Professional Coaching, Yeditepe University Career Coaching, Yeditepe University Career Counseling, Yeditepe University Personal Development Counseling, AC International NLP Practitioner, Yeditepe University NLP Practitioner certificates, respectively. While I was thinking about how I could use my 11 years of work experience in my new profession, I decided to apply artist coaching and consultancy in Turkey. At the same time, I continue to provide the digital music management and digital marketing service that I have been doing for years to artists and music labels.